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Comparison of methodologies of CSR index - application to the PSI 20 companies

Fernandes, Paula O.; Monte, Ana Paula; Afonso, Sandra; Pimenta, Rui
Fonte: Instituto Politécnico de Bragança Publicador: Instituto Politécnico de Bragança
Tipo: Conferência ou Objeto de Conferência
Português
Relevância na Pesquisa
37.48%
Corporate Social Responsibility (CSR) has assumed increasing importance over the past several decades, globally resulting from companies’ response to the demands of markets and society for responsible growth, both social and environmentally. At a European level, the CSR was initially boosted in 1993 by the former President of the European Commission, Jacques Delors, who called for more socially responsible action from companies, and culminated in 2001 with the publication of the Green Paper on CSR, by the European Commission in which the areas and guidelines for desirable social responsibility practices were defined. The measurement of social or CSR performance has not been consensual, which accounts for the existence of several methods. These use a variety of criteria ranging from expert evaluation to the analysis of reports and other documents or considerations of performance measures of pollution control. Each of these criteria is not exempt from criticism and limitations, as they are one-dimensional or do not reflect all aspects of CSR. Based on these measures, some evaluation CSR indices were developed, having been used in decision-making and positioning of the companies in their social and environmental performance. The most commonly used indices are those provided by the rating agency Kinder...

Comparison of methodologies of CSR index - application to the PSI 20 companies

Fernandes, Paula O.; Monte, Ana Paula; Afonso, Sandra; Pimenta, Rui
Fonte: Instituto Politécnico de Bragança Publicador: Instituto Politécnico de Bragança
Tipo: Conferência ou Objeto de Conferência
Português
Relevância na Pesquisa
37.48%
Corporate Social Responsibility (CSR) has assumed increasing importance over the past several decades, globally resulting from companies’ response to the demands of markets and society for responsible growth, both social and environmentally. At a European level, the CSR was initially boosted in 1993 by the former President of the European Commission, Jacques Delors, who called for more socially responsible action from companies, and culminated in 2001 with the publication of the Green Paper on CSR, by the European Commission in which the areas and guidelines for desirable social responsibility practices were defined. The measurement of social or CSR performance has not been consensual, which accounts for the existence of several methods. These use a variety of criteria ranging from expert evaluation to the analysis of reports and other documents or considerations of performance measures of pollution control. Each of these criteria is not exempt from criticism and limitations, as they are one-dimensional or do not reflect all aspects of CSR. Based on these measures, some evaluation CSR indices were developed, having been used in decision-making and positioning of the companies in their social and environmental performance. The most commonly used indices are those provided by the rating agency Kinder...

Stakeholders’ theory and corporate social responsibility (CSR): an empirical study on public-private partnership (PPP) for healthcare in China

Lihong, Gu
Fonte: Instituto Universitário de Lisboa Publicador: Instituto Universitário de Lisboa
Tipo: Tese de Doutorado
Publicado em //2008 Português
Relevância na Pesquisa
37.08%
Doutoramento em Gestão; Recentemente as parcerias público.-privadas (PPP) têm vindo a reconstruir a visão internacional dos cuidados médicos um pouco por todo o mundo incluindo na China. As organizações operam numa sociedade alargada e estão afectando ou sendo afectadas por grupos de interesse de muitas maneiras diferentes. Com base na teoria dos grupos de interesse (staheholders), as empresas devem estabelecer alianças estratégicas com grupos de interesses e ser responsáveis para com a sociedade na qual operam sendo as PPP um veículo importante através do qual podem cumprir as suas responsabilidades sociais corporativas (RSC) para promover serviços de saúde pública com a colaboração entre os sectores público e privado. Centrando-se na China, este estudo explora a natureza real de tal cooperação entre grupos de interesses e aponta para uma nova maneira de estudar os relacionamentos de colaboração entre os sectores público e privado numa perspectiva de aliança estratégica, combinando os contratos formais e contratos implícitos. Desde que tenha em conta a cultura específica chinesa, as PPP poderão ser um veículo ou ferramenta da RSC permitindo uma melhor utilização dos vários recursos para solucionar problemas de saúde pública. Através do estudo de casos actuais...

CSR and sustainable development: Multinationals are they socially responsible in Sub-Saharan Africa? The case of Areva in Niger

Daouda, Youssoufou Hamadou
Fonte: Instituto Universitário de Lisboa Publicador: Instituto Universitário de Lisboa
Tipo: Artigo de Revista Científica
Publicado em 12/12/2014 Português
Relevância na Pesquisa
37.08%
The purpose of this paper is to contribute in understanding issues related to Corporate Social Responsibility (CSR) in Sub-Saharan Africa. The paper demonstrates that even though multinationals strategies participate with economic and social development, there still is much to do given environmental, social and economic expectations. The case of Areva discussed here illustrates the discrepancy that exists between such companies’ CSR strategies and the local conditions in which they evolve (armed conflicts, poverty, social inequalities, air pollution, environmental degradation, water contamination, etc.). Therefore, two challenges are essentials. On one hand, MNCs should take into account external costs of their activities and participate in projects that improve social and economic welfare. On the other hand, in case of accentuated opposition between MNCs and stakeholders (civil society, social partners, NGOs, etc.) public regulations could orientate corporate actions in a more responsible social development process.; O objetivo deste trabalho é contribuir na compreensão das questões relacionadas com a Responsabilidade Social Empresarial (RSE) na África Subsariana. O artigo demonstra que, apesar de as estratégias das multinacionais participarem no desenvolvimento económico e social...

A CSR communication strategy for Continente: Improving brand image and reinforcing local community bonds

Heleno, Ana Isabel Delgado
Fonte: NSBE- UNL Publicador: NSBE- UNL
Tipo: Dissertação de Mestrado
Publicado em /01/2013 Português
Relevância na Pesquisa
36.93%
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics; The aim of this Work Project is to present a Corporate Social Responsibility communication strategy for Continente, leader of Portuguese food-retail market. The project was developed in a partnership with the communication agency Fuel and it is focused on Continente’s cause-related marketing project, “Missão Sorriso”. The strategy presented aims to improve Continente’s image and reinforce its positioning as a close and inspiring brand, taking into account brand values and its strategic vision. In this sense, the project presents recommendations at brand level, intending to clarify Missão Sorriso identity and positioning, and at the activation level, in order to reinforce the perceived authenticity and proximity of its CSR initiatives. The implementation plan comprises two activities that leverage Continente competitive advantages, reinforcing its local relevance through partnerships with schools and local institutions, and supporting the strategic integration of Missão Sorriso into corporate business.

In-School CSR and its impact on brand image, brand identification and brand reputation: The moderator effect of brand familiarity, product involvement and cause-brand fit

Carrilha, Nina Sampaio
Fonte: NSBE - UNL Publicador: NSBE - UNL
Tipo: Dissertação de Mestrado
Publicado em /01/2014 Português
Relevância na Pesquisa
37.18%
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics; The objective of this study is to understand how children respond to an in-school CSR activity when fictionally sponsored by a brand. Despite the wide range of studies on the impacts of CSR activities on adults, our research aims at studying their impact on children. We analysed the outcomes of Brand Image, Brand Reputation, Brand Identification and Perceived Intent. Also, we studied the moderator effects of Product Involvement, Brand Familiarity and Cause-Brand Fit. A structured questionnaire was completed by a sample of 108 children from the 5th and 6th grades. Results suggest that CSR activities don’t always have a positive impact on Brand Image, Reputation and Identification. The lack of a perceived Cause-Brand Fit might be the reason for these surprising results.

How CSR claims in advertising affect children’s preferences and purchase intentions

Lemos, Carolina Perestrelo de
Fonte: NSBE - UNL Publicador: NSBE - UNL
Tipo: Dissertação de Mestrado
Publicado em /01/2014 Português
Relevância na Pesquisa
37.08%
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics; This research project aims at studying the impact of the use of CSR claims in advertising towards children, by analyzing the impact of different executional cues of an advertisement created for this purpose. We measured the impact on the following independent variables: attitude towards the product and the advertisement, perceived healthiness of the product, package evaluation and purchase intention. An experiment was conducted with 193 children from 10 to 12 years old, controlling the individual variables related to environmental concern and previous social responsible behaviour of the child. Results showed significant correlations between the independent variables analyzed, and a negative impact in attitude towards the product caused by the introduction of two CSR claims in the case of girls. Moreover, the high level of environmental concern and participation of children was confirmed. Based on these results, some lines of actions are suggested.

The influence of transverse CSR structure on headquarters/subsidiary integration

Barin Cruz,Luciano; Pedrozo,Eugenio Avila; Estivalete,Vania de Fátima Barros; Hoff,Debora Nayar
Fonte: ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração Publicador: ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/09/2010 Português
Relevância na Pesquisa
37.48%
Some studies have already highlighted the effects of the introduction of Corporate Social Responsibility [CSR] projects into Multinational Corporations’ [MNC] strategies. However, little attention has been paid to the influence of transverse CSR structure on headquarters/subsidiary integration. In this article, we begin with the following question: What is the influence of the introduction of a centralized/decentralized structure on conducting a CSR strategy in a MNC? Our main objective is to identify conditions through which the structure of the CSR department influences the CSR strategy of the MNC. We define transverse CSR structure as: (1) the existence of a CSR directory at the headquarters level and a CSR representative at the subsidiary level, and (2) the existence of representatives from different areas who participate in meetings or committees to make decisions about CSR strategy. We argue that a transverse CSR structure favors consideration of global and local CSR demands by headquarters and subsidiaries. This process takes place through the mediation of three main elements: information exchange, awareness activities and definition of objectives.

Stairwell and hydraulic lift, CSR Ltd’s Head Office, corner O’Connell and Bent Streets, Sydney

Photographer: Dupain, Maxwell Spencer (1911-1992)
Fonte: Universidade Nacional da Austrália Publicador: Universidade Nacional da Austrália
Formato: 25cm x 29.5cm; photograph; b&w
Português
Relevância na Pesquisa
36.93%

CSR Ltd executives with Japanese sugar industry visitors in CSR Ltd’s Head Office boardroom

Photographer: Dupain, Maxwell Spencer (1911-1992)
Fonte: Universidade Nacional da Austrália Publicador: Universidade Nacional da Austrália
Formato: 22.5cm x 30cm; photograph; b&w
Português
Relevância na Pesquisa
47.25%
CSR personnel (L-R): Mr R G Jackson, Mr K O Brown, Dr James Vernon, Mr J M Dixon, Mr P T Wheen, Mr H G Nicholls, Mr J R Coates; (with backs to camera) Mr G M R Day, Mr J T Alley.; See CSR Newsletter no. 73, Oct 1962 for more information

CSR Ltd’s Head Office, corner O’Connell and Bent Streets, Sydney

Photographer: Dupain, Maxwell Spencer (1911-1992)
Fonte: Universidade Nacional da Austrália Publicador: Universidade Nacional da Austrália
Formato: 20.5cm x 25cm; photograph; b&w
Português
Relevância na Pesquisa
36.93%
Visible in the background are the additional floors being added to Chatsworth House.

CSR Ltd’s Head Office, corner O’Connell and Bent Streets, Sydney

Photographer: Dupain, Maxwell Spencer (1911-1992)
Fonte: Universidade Nacional da Austrália Publicador: Universidade Nacional da Austrália
Formato: 30.5cm x 21.5cm; photograph; b&w
Português
Relevância na Pesquisa
36.93%

Record of war service of CSR Ltd staff members, 1914-1918

CSR Limited
Fonte: Universidade Nacional da Austrália Publicador: Universidade Nacional da Austrália
Tipo: Artigo de Revista Científica Formato: 25cm x 18cm, 52 pages; volume
Português
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57.25%
This volume was produced to commemorate CSR staff who served in the 1914-1918 war. It gives a biography of CSR staff who enlisted and a photograph of those who were killed in action.

CSR-based differentiation strategy of export firms from developing countries: an exploratory study of the strategy tripod

Cruz, L.; Boehe, D.; Ogasavara, M.
Fonte: Sage Publications Inc Publicador: Sage Publications Inc
Tipo: Artigo de Revista Científica
Publicado em //2013 Português
Relevância na Pesquisa
37.46%
This study investigates the influences of the strategy tripod, an established concept in the international business (IB) literature, on a corporate social responsibility (CSR)-based differentiation strategy for export firms. This strategy is conceived as consisting of product-level and firm-level CSR. Using a sample of 195 Brazilian export firms, the authors find that innovation capabilities, international market exposure, and institutional pressures significantly influence product-level CSR; however, the latter two factors influence firm-level CSR only through their mediating effects on product-level CSR. This study contributes to the existing CSR and IB literature in three ways. First, it integrates and systematizes the factors influencing CSR-based strategies into the three categories represented by the legs of the strategy tripod to help elucidate the previous research on the factors that drive CSR. Second, it suggests that exporters’ CSR strategies can be affected by social and environmental institutions based outside their home countries. Third, this study contributes to filling an important empirical gap in the research on CSR by focusing on export ventures from emerging countries.; Luciano Barin Cruz, Dirk Michael Boehe, and Mario Henrique Ogasavara; Published online before print January 28...

The impact of corporate volunteering on CSR image: a consumer perspective

Plewa, C.; Conduit, J.; Quester, P.; Johnson, C.
Fonte: Springer Publicador: Springer
Tipo: Artigo de Revista Científica
Publicado em //2015 Português
Relevância na Pesquisa
37.31%
Abstract Corporate volunteering (CV) is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility (CSR) in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in Australia show perceived familiarity with a company’s CV programme to positively impact CSR image and firm image, partially mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word-of-mouth. Further analysis reveals the moderating effect of perceived leveraging of the corporate volunteering programme, customer status and the value individuals place on CSR. The paper concludes with theoretical and managerial implications, as well as an agenda for future research.; Carolin Plewa, Jodie Conduit, Pascale G. Quester, Claire Johnson; Received: 29 June 2013 / Accepted: 15 January 2014

Multinational enterprise subsidiaries and their CSR: A conceptual framework of the management of CSR in smaller emerging economies

Hah, K.; Freeman, S.
Fonte: Kluwer Academic Publ Publicador: Kluwer Academic Publ
Tipo: Artigo de Revista Científica
Publicado em //2014 Português
Relevância na Pesquisa
37.44%
There is a lack of theoretical consensus on how multinational enterprises (MNEs) should implement corporate social responsibility (CSR) to build legitimacy, particularly those operating in the smaller Asian emerging market context, where current growth in the global economy is being felt more acutely than elsewhere. This paper argues for theoretical integration of business ethics (BE) and international business (IB) research to address this concern. Hence, we explore the management of CSR strategies by MNE subsidiaries with specific interest on their proactive adoption of strategic CSR to obtain legitimacy in a foreign host country. Drawing on the recent CSR literature and related theories, including stakeholder theory and institutional theory, propositions and a conceptual framework are developed and presented. The framework integrates BE and IB concepts on the different dimensions of CSR and provides a theoretical derived explanation of the process for strategic adoption of global through to more local CSR strategies by MNE subsidiaries to build legitimacy in an emerging market context. In addition, the framework provides valuable insights into the adoption of different ethical approaches or CSR strategies based on the level of ethical pressure in a host country and the degree of CSR ingrainedness in the parent company.; Kristin Hah...

How do leading retail MNCs leverage CSR globally?: insights from Brazil

Cruz, L.; Boehe, D.
Fonte: Springer Netherlands Publicador: Springer Netherlands
Tipo: Artigo de Revista Científica
Publicado em //2010 Português
Relevância na Pesquisa
37.48%
This study examines how multinational corporations (MNCs) from the retail sector deal with four challenges they face when adopting Corporate Social Responsibility (CSR) policies: the challenge of developing well-performing CSR projects and programs, building competitive advantages based on CSR, responding to local stakeholder issues in the host countries and learning from different CSR experiences on a worldwide basis. Based on in-depth case studies of two globally leading retail MNCs (with strong operations in Latin America), the concept of Transverse CSR Management emerged. Transverse CSR Management is defined as a distinctive form of organizational configuration that crosses different functional areas, country operations, and the boundaries of the firm. In particular, this article makes three main contributions: (1) we identify four central challenges faced by MNC managers when developing their CSR strategies; (2) we propose the concept of Transverse CSR Management to face these central challenges (together, at the same time) and identify its key elements (top management, external stakeholders, functional areas, and country subsidiaries); and (3) we propose four mechanisms (hierarchical, relational, cultural, and collaborative) through which the concept of Transverse CSR Management can be implemented by practicing managers. This study provides valuable insights for MNC managers in headquarters and subsidiaries on the issues they need to address in order to successfully deal with the four CSR-related challenges.; Luciano Barin Cruz...

Battling corruption through csr codes in emerging markets: oil and gas industry

Costa,Ligia Maura
Fonte: Fundação Getulio Vargas/Escola de Administração de Empresas de São Paulo Publicador: Fundação Getulio Vargas/Escola de Administração de Empresas de São Paulo
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/06/2008 Português
Relevância na Pesquisa
37.25%
Corporate social responsibility (CSR) codes of conduct are an effective mechanism for integrating responsible economic practices against corruption. This study intends to corroborate this assertion by means of a comparative analysis of CSR codes of conduct of major oil and gas companies operating in emerging markets. In this paper, we examine how oil and gas companies respond to corruption in their CSR codes of conduct. Further, we examine the provisions related to corruption issues embodied in international conventions and guidelines and the norms or standards of oil and gas associations, NGOs and international and multilateral organizations. In the final analysis, we access the extent to which provisions included in oil and gas companies' CSR codes of conduct are consistent with the current international context.

CSR and sustainable development: Multinationals are they socially responsible in Sub-Saharan Africa? The case of Areva in Niger

Daouda,Youssoufou Hamadou
Fonte: Centro de Estudos Internacionais Publicador: Centro de Estudos Internacionais
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/12/2014 Português
Relevância na Pesquisa
37.08%
The purpose of this paper is to contribute in understanding issues related to Corporate Social Responsibility (CSR) in Sub-Saharan Africa. The paper demonstrates that even though multinationals strategies participate with economic and social development, there still is much to do given environmental, social and economic expectations. The case of Areva discussed here illustrates the discrepancy that exists between such companies’ CSR strategies and the local conditions in which they evolve (armed conflicts, poverty, social inequalities, air pollution, environmental degradation, water contamination, etc.). Therefore, two challenges are essentials. On one hand, MNCs should take into account external costs of their activities and participate in projects that improve social and economic welfare. On the other hand, in case of accentuated opposition between MNCs and stakeholders (civil society, social partners, NGOs, etc.) public regulations could orientate corporate actions in a more responsible social development process.

Introducing CSR - The missing ingredient in the land reform recipe?

Kloppers,H
Fonte: PER: Potchefstroomse Elektroniese Regsblad Publicador: PER: Potchefstroomse Elektroniese Regsblad
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/02/2014 Português
Relevância na Pesquisa
37.18%
In reaction to the unequal land ownership brought about by decades of apartheid, the first democratically elected government embarked on an extensive land reform programme - a programme consisting of the three constitutionally protected pillars: restitution, redistribution and tenure reform. The aim of this programme is not only to provide for restitution to persons who lost their land as a result of racially based measures, but also provide previously disadvantaged South Africans with access to land in order to address the unequal land ownership. This research focuses on the restitution and redistribution pillars of the land reform programme The progress made in terms of both these sub-programmes has been disappointing. With reference to redistribution the government has set the target to redistribute 30% of white owned commercial agricultural land to black persons by 2014. To date, less than 10% of this target has been achieved and all indications are that the overwhelming majority of land which has been redistributed is not being used productively or have fallen into a state of total neglect. The state of the redistributed land can be attributed to a variety of causes, with the main cause being the government's inability to provide proper post-settlement support to land reform beneficiaries. Against this background it is clear that alternative options have to be identified in order to improve the result of land reform. This article identifies corporate social responsibility (CSR) as one of the missing ingredients in the recipe for a successful land reform programme. The article introduces CSR and discusses the business case for CSR; identifies its benefits; considers its possible limitations; and examines the major drivers behind the notion. From the discussion of these topics it will become evident that an assumption of social responsibility by businesses in especially the agricultural sector might contribute to an improved land reform programme.