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Estratégias de relacionamento das organizações com a imprensa e seus impactos na reputação corporativa; Press relations strategies of organizations and their impacts on corporate reputation

Pereira, Tânia Oliveira
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 28/07/2014 Português
Relevância na Pesquisa
66.99%
Esta dissertação tem como objetivo conhecer as estratégias de relacionamento com a imprensa de organizações reconhecidas por sua boa reputação corporativa e seus impactos nesse ativo. A imprensa foi o público escolhido para a análise por ser comum a todas as organizações e devido ao seu poder de influência sobre os públicos, que ainda continua bastante expressivo, mesmo em um cenário de internet móvel e mídias sociais. Para responder a pergunta central foi desenvolvida uma pesquisa qualitativa para tentar compreender a relação entre os relacionamentos organizacionais e a reputação corporativa. Como recorte dessa análise, serão avaliadas cinco organizações de reputação destacada no Brasil, conforme o Reputation Institute: Nestlé, Johnson & Johnson, Mercedes-Benz, Petrobras e O Boticário. O objetivo é entender se o relacionamento com a imprensa colabora no fortalecimento da reputação positiva e, se sim, verificar quais são as estratégias de comunicação utilizadas pelas referidas empresas. Todas as organizações estudadas mostraram um alto grau de qualidade no relacionamento com a imprensa, mas o principal resultado encontrado foi que o contato pessoal é a melhor forma de criar vínculos de confiança com esse público...

Football and reputation management : the role of online communication platforms

Salgado, Paulo Jorge Castro Faria; Ruão, Teresa
Fonte: Universidade do Minho Publicador: Universidade do Minho
Tipo: Conferência ou Objeto de Conferência
Publicado em //2011 Português
Relevância na Pesquisa
46.97%
Football clubs, as any type of organization, have a reputation to be managed. More than a sport, football is a business activity that generates high revenues, attracts considerable investments and extreme media exposure. Therefore, reputation management might be considered a key function, when it comes to shape the perceptions of a club’s constituents. As Fombrun (1996) noted, reputations are partly a reflection of the organization’s identity and also their efforts to develop a favorable image for themselves. For Argenti (1998), the first role of corporate communication is to establish how a firm wants to be perceived by different constituencies and how it chooses to identify itself. Following this point of view, reputation management lies within the corporate communication function. Nevertheless, as Resnick (2004) states, managing organizational reputation seems to be a difficult or neglected task for most executive managers. For Argenti and Barnes (2009) in the last decade the business of managing relationships has changed and, consequently, the business reality also changed. However, the opposite is also true, the transformations of the business reality have altered the relationships between organizations and its key constituents. Both authors take as fact the existence of a “stakeholder empowerment”...

FC Porto : a reputational perspective on corporate football

Salgado, Paulo Jorge Castro Faria; Ruão, Teresa
Fonte: Universidade do Minho Publicador: Universidade do Minho
Tipo: Conferência ou Objeto de Conferência
Publicado em //2013 Português
Relevância na Pesquisa
56.87%
The complexity that surrounds football as sport and as business, led us to question how corporate communication and reputation management might help build a balance between financial control and great achievements in football competitions. With the purpose of studying this issue, an exploratory single case study research was conducted. The choice was the Portuguese club FC Porto, and its sports operating company, FC Porto – Futebol, SAD, which can be regarded as a Category of One company. The findings suggest that even if corporate reputation is not a core issue for the club, the role of communication and the effective attention on reputation management might help the club to benefit from a better stakeholder management.

Managing reputational risk at Bosch car multimedia - Portugal: creating safety nets through corporate communication programs

Salgado, Paulo Jorge Castro Faria; Ruão, Teresa; Machado, Susana
Fonte: OBERCOM Publicador: OBERCOM
Tipo: Artigo de Revista Científica
Publicado em //2015 Português
Relevância na Pesquisa
56.8%
The renewed focus on the study of corporate reputation shows an increasing acknowledgement that this intangible asset has a strong role to play in a company’s ability to thrive. Notwithstanding, managing the reputation of an organization seems to be a difficult task, or one that is neglected by most executive managers, who fail to defend their companies from crisis situations. In this paper, our purpose is to analyze the corporate communication programs of the company Bosch Car Multimedia - Braga (Portugal) and thereby gain a deeper understanding of the role played by ‘safety nets’ in managing reputational risk and preventing crisis scenarios at a local level. In this context, we conducted a study in order to analyze the state of the art of BCMP’s corporate communication programs, which were created locally with the aim of contributing to the development of ‘safety nets’. BCMP is an interesting case for study and debate with respect to reputational risk and crisis communication, along with the development of ‘safety nets’, since the company has to face the challenge of combining a centralized communication structure (based in Germany) with a strong and demanding union workforce.

Does corporate social responsibility have impact in corporate reputation? an analysis of EDP

Santos, Maria João
Fonte: Instituto Universitário de Lisboa Publicador: Instituto Universitário de Lisboa
Tipo: Dissertação de Mestrado
Publicado em //2011 Português
Relevância na Pesquisa
66.94%
Project of Master of Sciense in Business Administration / JEL Classification System: M1 – Business Administration M10 – General M14 – Corporate Culture; Social Responsibillity; Purpose: This paper has one main purpose: to understand the effect of Corporate Social Responsibility (CSR) initiatives developed by EDP Group in its Reputation. By understanding the motivations and results of CSR and their relation with Corporate Reputation (CR), it is intended to compare the external perspective of consumers with internal perspective of employees. Methodology: A quantitative research was employed in this study. Primary data was collected via a questionnaire sent to a mailing list of EDP consumers and a list of EDP employees. Meta analysis used 174 complete responses of EDP consumers and 88 complete responses from EDP employees. Findings: Results show that initiatives in CSR have influence in Reputation of EDP, essentially based on improve stakeholder engagement as a benefit of CSR initiatives. There are some differences between internal and external stakeholders, on which employees value more all CSR results as a sign of CR than consumers. Practical implications: The results could be applied for EDP in its operational strategy, confronting strengths and weaknesses of its action in this field. Limitations: Results may be affected by the idiosyncrasies of surveys...

Essays on corporate reputation: Antecedents and consequences

Soleimani, Mohammad Abrahim
Fonte: FIU Digital Commons Publicador: FIU Digital Commons
Tipo: Artigo de Revista Científica
Português
Relevância na Pesquisa
47.09%
This dissertation studied the determinants and consequences of corporate reputation. It explored how firm-, industry-, and country-level factors influence the general public’s assessment of a firm’s reputation and how this reputation assessment impacted the firm’s strategic actions and organizational outcomes. The three empirical essays are grounded on separate theoretical paradigms in strategy, organizational theory, and corporate governance. The first essay used signaling theory to investigate firm-, industry-, and country-level determinants of individual-level corporate reputation assessments. Using a hierarchical linear model, it tested the theory based on individual evaluations of the largest companies across countries. Results indicated that variables at multiple analysis levels simultaneously impact individual level reputation assessments. Interactions were also found between industry- and country-level factors. Results confirmed the multi-level nature of signaling influences on reputation assessments. ^ Building on a stakeholder-power approach to corporate governance, the second essay studied how differences in the power and preferences of three stakeholder groups—shareholders, creditors, and workers—across countries influence the general public’s reputation assessments of corporations. Examining the largest companies across countries...

Essays on Corporate Reputation: Antecedents and Consequences

Soleimani, Abrahim
Fonte: FIU Digital Commons Publicador: FIU Digital Commons
Tipo: Artigo de Revista Científica Formato: application/pdf
Português
Relevância na Pesquisa
67.13%
This dissertation studied the determinants and consequences of corporate reputation. It explored how firm-, industry-, and country-level factors influence the general public’s assessment of a firm’s reputation and how this reputation assessment impacted the firm’s strategic actions and organizational outcomes. The three empirical essays are grounded on separate theoretical paradigms in strategy, organizational theory, and corporate governance. The first essay used signaling theory to investigate firm-, industry-, and country-level determinants of individual-level corporate reputation assessments. Using a hierarchical linear model, it tested the theory based on individual evaluations of the largest companies across countries. Results indicated that variables at multiple analysis levels simultaneously impact individual level reputation assessments. Interactions were also found between industry- and country-level factors. Results confirmed the multi-level nature of signaling influences on reputation assessments. Building on a stakeholder-power approach to corporate governance, the second essay studied how differences in the power and preferences of three stakeholder groups – shareholders, creditors, and workers – across countries influence the general public’s reputation assessments of corporations. Examining the largest companies across countries...

Regional Diversification and Performance: Conceptualization and Competing Strategic Objectives

Kelley, Keith James
Fonte: FIU Digital Commons Publicador: FIU Digital Commons
Tipo: Artigo de Revista Científica Formato: application/pdf
Português
Relevância na Pesquisa
46.91%
This dissertation comprised of three essays provides justification for the need to pursue research on multinationality and performance with a more fine-grained approach. Essay one is a conceptual response to an article written by Jean-Francois Hennart in 2011 which questions the need and approach toward future research in this domain. I argue that internalization theory does not render multinationality and performance research meaningless and identify key areas where methodological enhancements can be made to strengthen our research findings with regard to Hennart’s call for more content validity. Essay two responds to the need for more-fine grained research on the consequences of multinationality by introducing non-traditional measures of performance such as social and environmental performance and adopting a more theoretically relevant construct of regionalization to capture international diversification levels of the firm. Using data from the world’s largest 600 firms (based on sales) derived from Bloomberg and the Directory of Corporate Affiliates; I employ general estimating equation analysis to account for the auto-correlated nature of the panel data alongside multivariate regression techniques. Results indicate that regionalization has a positive relationship with economic performance while it has a negative relationship with environmental and social performance outcomes...

The Mediating Effect of Innovation on the Relationship between Corporate Reputation and Performance in U.S. Firms

Alvarado-Vargas, Marcelo J.
Fonte: FIU Digital Commons Publicador: FIU Digital Commons
Tipo: Artigo de Revista Científica Formato: application/pdf
Português
Relevância na Pesquisa
66.92%
In recent years, corporate reputation has gained the attention of many scholars in the strategic management and related fields. There is a general consensus that higher corporate reputation is positively related to firm success or performance. However, the link is not always straightforward; as a result, it calls for researchers to dedicate their efforts to investigate the causes and effects of firm reputation and how it is related to performance. In this doctoral dissertation, innovation is suggested as a mediating variable in this relationship. Innovation is a critical factor for firm success and survival. Highly reputed firms are in a more advantageous position to attract critical resources for innovation such as human and financial capital. These firms face constant pressure from external stakeholders, e.g. the general public, or customers, to achieve and remain at high levels of innovativeness. As a result, firms are in constant search, internally or externally, for new technologies expanding their knowledge base. Consequently, these firms engage in firms acquisitions. In the dissertation, the author assesses the effects of domestic versus international acquisitions as well as related versus unrelated acquisitions on the level of innovativeness and performance. Building upon an established measure of firm-level degree of internationalization (DOI)...

La relación entre las prácticas de responsabilidad social laboral y la reputación; The relationship between labour social responsibility practices and reputation

Odriozola Zamanillo, María Dolores
Fonte: Universidade de Cantabria Publicador: Universidade de Cantabria
Tipo: Tese de Doutorado
Português
Relevância na Pesquisa
57.03%
RESUMEN: La presente tesis doctoral aborda como punto principal la investigación sobre la relación entre la realización de actuaciones de responsabilidad social laboral (RSL) de las empresas y la generación de reputación. La conceptualización teórica sobre la responsabilidad social corporativa y la dimensión laboral de ésta se recoge en el segundo capítulo de la tesis, y así mismo, el tercer capítulo está dedicado a la conceptualización de la reputación, las mediciones de la reputación y la revisión teórica de los estudios relacionados tanto con la reputación corporativa cómo con la reputación laboral. En el cuarto capítulo se desarrollan tres aplicaciones empíricas independientes. La primera analiza la relación de la RSL con la creación de reputación corporativa y laboral. La segunda analiza si las prácticas de conciliación laboral y personal, como parte de las prácticas de responsabilidad social laboral, influyen en los resultados económicos de la empresa. La tercera examina si la reputación laboral tiene una relación circular con la rentabilidad económica de las empresas. El capítulo quinto engloba las conclusiones obtenidas.; ABSTRACT: This dissertation addresses as the main point of the research the relationship between the Labour Social Responsibility (LSR) practices of companies and reputation. The theoretical conceptualization of corporate social responsibility and labour dimension of this is collected in the second chapter of this dissertation...

Corporate Reputation and its Social Responsibility: a Comprehensive Vision

Mattera, Marina; Baena Graciá, Verónica
Fonte: Universidade Européia Publicador: Universidade Européia
Tipo: Artigo de Revista Científica
Português
Relevância na Pesquisa
46.89%
How a firm is portrayed in the context in which it operates is the most important element regarding the present and future perception that consumers, suppliers, and all stakeholders have of such a company. Furthermore, the actions carried out by an enterprise significantly affect the image, reputation, awareness and opinion that others have, that is the firm’s reputation. Literature has analyzed the evolution of corporate reputation identifying major research lines and frameworks published until nowadays. However, there is still lack of a unified comprehensive review analyzing the relation between CR and Corporate Social Responsibility. The present study covers this gap by complementing Fetscherin and Usunier’s (2012) study. Specifically, focusing on: i) workplace (employees); ii) marketplace and financial performance; iii) operations, innovation and stakeholder relations; iv) corporate image, branding, and marketing; we establish a link between the different factors that affect Corporate Reputation and their interrelations. Additionally, it is detailed the managerial implications of the evidenced relation, in order to improve the business strategy and achievement of a competitive advantage.

Intellectual capital and relational capital: The role of sustainability in developing corporate reputation

Martínez García de Leaniz, Rosa Patricia; Rodríguez del Bosque Rodríguez, Ignacio Alfredo
Fonte: Universitat Politècnica de Catalunya Publicador: Universitat Politècnica de Catalunya
Tipo: info:eu-repo/semantics/article; publishedVersion
Português
Relevância na Pesquisa
67.08%
Purpose: Intellectual capital offers a potential source of sustainable competitive advantage and is believed to be the source from which economic growth may sprout. However, not many papers analyze the effect of sustainability in the elements involving intellectual capital. This paper seeks to highlight the key role played by corporate sustainability on corporate reputation as one of the key components of relational capital based on the knowledge-based theory. In order to fulfill this objective we consider economic, social and environmental dimensions of corporate sustainability. Design/methodology/approach: Authors develop a structural equation model to test the hypothesis. The study was tested using data collected from a sample of 400 Spanish consumers. Findings: The structural equation model shows that sustainability plays a vital role as antecedent of corporate reputation and relational capital. Findings suggest that economic, social and environmental domains of sustainability have a positive direct effect on corporate reputation. Additionally, this study shows that economic sustainability is considered to be the most important dimension to enhance corporate reputation. Research limitations/implications: Relational capital involves several dimensions which have not been incorporated to this study. Thus...

Companies’ Reputation : the impact of CSR

Vasconcelos, Ana Maria Cardoso Ribeiro Perestrello de
Fonte: Universidade Católica Portuguesa Publicador: Universidade Católica Portuguesa
Tipo: Dissertação de Mestrado
Publicado em 20/05/2013 Português
Relevância na Pesquisa
56.98%
Over the years, many companies have ignored the fact that some of their most valuable assets are not included in their balance sheet. The recognition of this fact by the academic world, that has been debating this topic for a long time, triggered a redesign of corporate priorities, with large business investments being channeled to the development of responsible practices. This work stresses the significance of Corporate Social Responsibility (CSR) investments in the day-to-day business of companies, namely the impact with regard to Corporate Reputation building. Although no clear pattern has arisen, a relationship between these two variables was identified. As suggested in previously published works, CSR presents a heterogeneous construct in which different dimensions have mixed effects on Corporate Reputation. The present study highlights the struggle that companies face in measuring such intangible assets and leveraging them in their strategies. It further suggests that an innovative approach to this problematic may be possible.; Au fil des ans, beaucoup d'entreprises ont ignoré que certains de leurs biens les plus précieux ne sont pas inclus dans leur bilan. La reconnaissance de ce fait par le monde académique, qui a débattu de ce sujet pendant longtemps...

A new approach for measuring corporate reputation

Feldman,Percy Marquina; Bahamonde,Rolando Arellano; Velasquez Bellido,Isabelle
Fonte: Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo Publicador: Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/02/2014 Português
Relevância na Pesquisa
66.97%
This study describes the concept of corporate reputation and reviews some of the major points that exist when it comes to measuring it. It thus suggests a new index for measurement and its advantages and disadvantages are pointed out. The consistency of the seven key variables for the collecting indicator is described by the results of a factor analysis and correlations. Finally, the indicator is put to test by gathering the perception of corporate reputation of 1500 individuals for 69 companies belonging to 15 different industrial sectors, in Peru. The results indicate that the proposed index variables are not necessarily of greatest interest to the study sample in which companies have a better performance. Also greater memorial companies aren't necessarily those that enjoy a greater corporate reputation. Managerial implications for the organizations in the process of managing and monitoring the dimensions involved of this key asset are also referenced.

Corporate reputation: a review of literature

Vance, Patricia de Salles; Ângelo, Claudio Felisoni de
Fonte: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade Publicador: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; ; ; ; Formato: application/pdf
Publicado em 01/12/2007 Português
Relevância na Pesquisa
67.07%
O tema reputação corporativa tem sido objeto de estudos acadêmicos há algumas décadas, porém, somente a partir da década de 90 intensificou-se esse interesse, manifestado por autores de diferentes áreas de estudo. A diversidade de abordagens pressiona o debate sobre a definição de um constructo e sobre a forma mais adequada de mensuração da reputação corporativa de uma organização. O propósito deste artigo é realizar uma revisão da literatura sobre a questão da reputação corporativa em três perspectivas distintas. Pretende-se, em primeiro lugar, percorrer a literatura sobre o assunto, apontando as diferentes definições apresentadas do tema. Em seguida, identificar os termos correlatos à reputação corporativa, como: marca corporativa, identidade corporativa e comunicação corporativa. E, finalmente, a fim de ampliar as possibilidades de trabalhos empíricos futuros, examinar criticamente as diferentes propostas de mensuração da reputação corporativa das organizações.; The term corporate reputation has been mentioned in academic papers for some decades however since the 90's the debate about it has been intensified by authors of different areas of study. Therefore, there is a growing pressure around the definition of a construct and the way to measure an organization's corporate reputation. The purpose of this article is to present a literature review on corporate reputation in three different perspectives. At first...

NEGATIVE CORPORATE REPUTATION AND BUSINESS PERFORMANCE; REPUTAÇÃO CORPORATIVA NEGATIVA E O DESEMPENHO EMPRESARIAL

Bandeira, Matheus Tanaques da Silva Souza; Góis, Alan Diógenes; De Luca, Márcia Martins Mendes; Vasconcelos, Alessandra Carvalho de
Fonte: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade de RP Publicador: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade de RP
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; Pesquisa Teórica-Empírica; ; ; ; ; ; Formato: application/pdf
Publicado em 29/09/2015 Português
Relevância na Pesquisa
66.92%
This study investigates the relationshipbetween negative corporate reputation and performance at companies listed on the BM&FBovespa. Concerning the construction of negative reputation, civil and labor legal actions written in explanatory notes to financial statements were analyzed, as well as data from the Sistema Nacional de Informações de Defesa do Consumidor, referring to the 2009-2011 three-year period. The Economática® database was used in order to evaluate business performance. The study gathers 207 companies whose data have been submitted to Mulitple Linear Regression. Results showed that the negative corporate reputation has no significant relationship operational performance, however, when compared with the market performance, there was a significant and positive relationship.It has been concluded that corporate reputation proves to be a valuable strategic resource, which confirms the presuppositions of the Resource-Based View, which is a response to social expectations, and is capable of generating superior results and a competitive edge for organizations when it is well managed.; Este estudo investiga a associação entre a reputação corporativa negativa e o desempenho, nas empresas listadas na BM&FBovespa. Para a construção da reputação negativa...

Responsabilidade social e reputação corporativa: uma investigação sobre a percepção dos stakeholders numa concessionária de energia elétrica nordestina; Social responsibility and corporate reputation: an investigation on the perception of stakeholders in the electric utility northeast

Macêdo, João Marcelo Alves; Cordeiro, Josimar Farias; Pereira, Luiz Arthur Cavalcanti; Ribeiro Filho, José Francisco; Torres, Umbelina Cravo Lagioia; Lopes, Jorge Expedito de Gusmão
Fonte: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade de RP Publicador: Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade de RP
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; ; ; ; Formato: application/pdf
Publicado em 01/04/2011 Português
Relevância na Pesquisa
66.84%
O novo cenário, no qual as organizações percebem a importância nas relações com diversos fatores que circunscrevem o seu ambiente, torna a figura do stakeholder um ponto-chave para essa interação entre organização e meio. O presente estudo procurou evidenciar a reputação corporativa, a partir da identidade, da imagem associada e da imagem desejada da Celpe, concessionária de energia elétrica nordestina, quanto aos aspectos da responsabilidade social corporativa, por meio das percepções dos stakeholders inseridos no contexto dessa companhia. Participaram da pesquisa usuários dos serviços da companhia pesquisada, representando a imagem associada pela sociedade, e colaboradores da empresa. Foram identificados diversos aspectos sobre as práticas socialmente responsáveis promovidas pela organização e expostos, em questionários, para os dois grupos. Ao analisar os resultados, verificou-se que a sociedade tem pouco conhecimento das ações sociais da Celpe, enquanto vários dos seus colaboradores conhecem tais ações. Ficou evidenciado ainda que essas ações têm sua visibilidade reduzida quando a prestação de serviços é falha. Entretanto, quando relacionados os diversos aspectos da responsabilidade social com a reputação corporativa da organização...

O relacionamento como estratégia de fortalecimento da reputação corporativa: o caso coca-cola zero; The relationship as a strategy for strengthening corporate reputation: the case coca-cola zero; La relación como estrategia para el fortalecimiento de la reputación corporativa: el caso coca-cola zero

Pereira, Tânia Oliveira
Fonte: Universidade de São Paulo. Escola de Comunicações e Artes Publicador: Universidade de São Paulo. Escola de Comunicações e Artes
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; Artigo não avaliado pelos pares Formato: application/pdf
Publicado em 31/07/2013 Português
Relevância na Pesquisa
66.67%
A proposta deste artigo é refletir sobre o conceito de reputação corporativa como subproduto do comportamento organizacional e da qualidade do relacionamento entre a organização e seus públicos, segundo Grunig e Kim (2011). O texto apresenta a estratégia de customização do rótulo da Coca-Cola Zero como uma forma de estreitar o relacionamento com seus públicos a partir de uma sondagem no Facebook, mídia social cuja principal plataforma é o relacionamento. Os dados obtidos demonstram uma forte interação dos públicos com a marca, tornando as embalagens customizadas um objeto de desejo.; The purpose of this paper is to discuss the concept of corporate reputation as a byproduct of organizational behavior and the quality of the relationship between the organization and its publics, according to Grunig and Kim (2011). The paper presents the strategy of customizing the label of Coca-Cola Zero as a way to strengthen the relationship with its audiences from a poll on Facebook, social media whose main platform is the relationship. The data demonstrate a strong interaction of the public with the brand, making custom packaging an object of desire.; El propósito de este trabajo es discutir el concepto de reputación corporativa como un subproducto de comportamiento organizacional y la calidad de la relación entre la organización y sus públicos...

Corporate reputation in brazilian companies: is it a relevant matter to business performance?; Reputación corporativa en las empresas brasileñas: ¿una cuestión relevante para la evolución de los negocios?; Reputação corporativa nas empresas brasileiras: uma questão relevante para o desempenho empresarial?

Cardoso, Vanessa Ingrid da Costa; De Luca, Márcia Martins Mendes; Lima, Gerlando Augusto Sampaio Franco de; Vasconcelos, Alessandra Carvalho de
Fonte: UFSC Publicador: UFSC
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; Formato: application/pdf
Publicado em 15/12/2013 Português
Relevância na Pesquisa
67%
The present study sought to investigate the relationship between corporate reputation and the performance of companies under the theoretical perspective of the Resource-based view (RBV). To do so, 84 publicly traded companies were investigated, all of which were classified amongst the 100 companies with the best reputation. Business performance was obtained in the Compustat® database, whereas reputation was obtained in the Reputation Institute. A regression analysis was conducted, taking into account performance as the dependent variable, and corporate reputation along with control variables, such as size and legal system of the company host-country, were considered independent variables. Results show that companies with the best corporate reputation presented greater performance, which is in accordance with what the RBV foretells.; Este trabajo ha tratado de investigar la relación entre la reputación corporativa y el desempeño de las empresas bajo la perspectiva teórica de la visión basada en recursos (VBR). Para ello, 84 empresas de capital abierto clasificadas entre las 100 empresas con mejor reputación fueron investigadas. La evolución de los negocios se obtuvo a través de la base de datos Compustat®, mientras que la reputación se obtuvo del Reputation Institute. Se realizó un análisis de regresión...

Level of green disclosure and the environmental corporate reputation of publicly traded brazilian companies; Nível de disclosure verde e a reputação corporativa ambiental das companhias brasileiras de capital aberto

Almeida-Santos, Paulo Sérgio Almeida; Universidade Regional de Blumenau; de Vargas, Alzenir José; Universidade Regional de Blumenau; Almeida, Dalci Mendes; Universidade Regional de Blumenau; Facin Lavarda, Carlos Eduardo; Universidade Regional de Blumen
Fonte: UFSC Publicador: UFSC
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; Formato: application/pdf
Publicado em 13/12/2012 Português
Relevância na Pesquisa
66.74%
http://dx.doi.org/10.5007/2175-8069.2012v9n18p63The article identifies if the environmental corporative reputation explains the level of green disclosure of publicly traded Brazilian companies. It is a research of quantitative approach, of descriptive and documental type that investigates the 100 largest Brazilian companies as ranking of Exame Magazine, July 2010 edition. The results suggest that the companies listed on the Sustainability Index (ISE) of BM&FBovespa have the highest levels of green disclosure than the companies not listed on that index. We conclude, therefore, that the companies that have strong environmental corporate reputation are those that demonstrate the highest level of green disclosure.; http://dx.doi.org/10.5007/2175-8069.2012v9n18p63O artigo identifica se a reputação corporativa ambiental explica o nível de disclosure verde das companhias brasileiras de capital aberto. Trata-se de uma pesquisa de abordagem quantitativa, do tipo descritiva e documental que investiga as 100 maiores companhias abertas brasileiras conforme o ranking da Revista Exame, edição julho/2010. Os resultados sugerem que as companhias listadas no Índice de Sustentabilidade (ISE) da BM&FBovespa apresentam níveis mais acentuados de disclosure verde do que as empresas não listadas nesse mesmo índice. Conclui-se...