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A identidade e a imagem das relações públicas em Portugal

Gonçalves, Gisela
Fonte: ISG Publicador: ISG
Tipo: Artigo de Revista Científica
Português
Relevância na Pesquisa
36.29%
Public Relations industry in Portugal has been expanding in recent years. As public relations has matured as a profession questions related to the ethical and social impact of its activities must inevitably follow. This article examines the identity of public relations from the confrontation between two opposing theoretical perspectives on its role in society – the symmetrical view and the critical view. Through a qualitative study of public relations professional codes and media image of public relations activities in Portugal it is aimed to understand how these two theoretical perspectives show up in empirical reality. On the one hand, ethical codes appeals to “best practices” in the profession and emphasizes “truth, dialogue and the public interest” as core values of public relations. On the other hand, after a content analysis in 2004-2008 Portuguese newspapers it can be noticed that public relations has long been a popular target for criticism and widely connoted as soft propaganda and public opinion manipulation. Facing the paradox, the objective of this article is to argue that public relations professional legitimacy is closely linked to the defense and construction of an ethical identity in the public sphere.

O que eu me tornei para mim mesmo? o homem sem qualidades, e o caráter predatório da modernidade tardia; What I became for myself? The man without qualities, and predatory character of late modernity

Waisberg, Maria Thereza
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Tese de Doutorado Formato: application/pdf
Publicado em 18/02/2009 Português
Relevância na Pesquisa
36.37%
Esta tese tem como objetivo estudar a noção de identidade narrativa em Robert Musil, concentrada, sobretudo, em O homem sem qualidades. Para alcançá-lo, parte-se do exame dos escritos musilianos, publicados como obras completas, a fim de reconhecer, na dissolução da identidade do personagem, a contribuição emblemática ao problema da identidade mutante do homem, desde o advento da modernidade. Compreendido o lugar reservado da identidade ética figurada pela manutenção de si, compreende-se como a falta de qualidades retira-lhe todo o ponto de apoio. O drama da dissolução da identidade do personagem de Musil deixa aberta a questão: pode o não-sujeito permanecer uma figura do sujeito, mesmo que fosse sobre o seu modo negativo? A ficção literária de Musil opera no duplo sentido de definir a condição de ipseidade e voltar à vida, quando se procura uma definição para identidade. Dessa análise se depreende que o si representado pela narrativa é confrontado com a hipótese de seu próprio nada. Certamente esse nada não é o nada do qual não se tem nada a dizer. Essa hipótese dá, ao contrário, muito o que dizer, como disso é testemunha a imensidade da obra analisada. Dessa análise reconhecem-se como não faltam à hipótese verificações existenciais sobre as transformações da identidade pessoal à prova desse nada de identidade que aparece nos momentos de desenraizamento como extremo despojamento dos valores da cultura...

Ensino de história da Enfermagem: formação inicial e identidade profissional; History of Nursing Education, training and professional identity

Carrijo, Alessandra Rosa
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Tese de Doutorado Formato: application/pdf
Publicado em 30/01/2012 Português
Relevância na Pesquisa
36.13%
A pesquisa ora apresentada trata da análise histórico-documental do ensino de história da enfermagem e suas interfaces com a construção da identidade profissional do enfermeiro durante o processo de formação inicial na Escola de Enfermagem da Universidade de São Paulo entre 1971 a 2008. A análise visou uma caracterização sobre a necessidade e essencialidade da História da Enfermagem na formação e orientação profissional do enfermeiro, cujo objetivo geral propõe discutir o lugar da disciplina História da Enfermagem na construção de competências no Curso de Graduação em Enfermagem da EEUSP. Como objetivos específicos nos propusemos a identificar o lugar ocupado pela disciplina nos currículos de formação inicial em uma perspectiva processual; identificar competências propiciadas pela disciplina História da Enfermagem e seu contributo para a identidade da profissão de enfermagem, assim como analisar as transformações encetadas pela disciplina História da Enfermagem na EEUSP. Metodologicamente privilegiamos a abordagem qualitativa e a utilização do método de pesquisa histórica, compreendido pelas etapas de coleta, organização e avaliação crítica dos dados. As fontes de pesquisa configuram-se em específico por planos de ensino referentes à disciplina no período delimitado. Foi possível verificar que o ensino de história da enfermagem no currículo do Curso de Graduação em Enfermagem da EEUSP sofreu variações significativas. Observamos que a disciplina permitia o desenvolvimento de competências em todas as suas dimensões...

O Bushihdô na visão de Nitobe: a construção de uma identidade nacional a partir de um sistema ético; The Bushidô in the view of Nitobe: the construction of national identity from an ethical system

Nunes, Gabriel Pinto
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 10/08/2012 Português
Relevância na Pesquisa
36.13%
O objetivo desta pesquisa é mostrar como a interpretação do conceito Bushidô, pelo pensador e educador Inazo Nitobe, presente na obra Bushido The Soul of Japan, contribuiu para a formação de uma imagem heroicizada dos samurais durante o Período Meiji (1868-1912), e foi utilizada pelos intelectuais da época para fundamentar os valores éticos e morais que todos os cidadãos japoneses deveriam se respaldar, além de ser parte da ideologia nacionalista que se constituía. Bushidô é antigo código de conduta dos samurais japoneses utilizado principalmente no Período Tokugawa (1603-1868) e a utilização do termo por Nitobe, já no Período Meiji, foi condizente com o contexto histórico da época. Veremos que, por meio desta releitura do bushidô tentou-se elaborar um sistema ético moderno a partir de uma tradição inventada, que fornecia um herói nacional (o samurai) reinterpretando costumes nipônicos de modo a associá-los aos conceitos europeus da época, de modo a evidenciar uma evolução social possibilitado necessariamente pela presença e cultivo do caráter moral dos cidadãos.; The objective of this research is to show how the interpretation of the term Bushido, the thinker and educator Inazo Nitobe, present in the work Bushido The Soul of Japan...

Através do estigma e o que se encontrou por lá: um estudo psicossocial sobre identidade, metamorfose e violência; Through the stigma and what was found there: a psychosocial study of identity, metamorphosis and violence

Oliveira, Nicole Nöthen de
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Dissertação de Mestrado Formato: application/pdf
Publicado em 25/04/2014 Português
Relevância na Pesquisa
36.03%
A presente investigação teve por objetivo estudar a história de vida de uma família em um bairro (localizado em uma cidade do Vale do Paraíba-SP) estigmatizado pela violência. Buscou-se, com este estudo de caso, a melhor compreensão da maneira como a violência opera neste lugar e quais as consequências disso para as identidades de seus moradores no caso, os membros da família entrevistada. O método utilizado para a coleta de dados foi o percurso comentado / itinerário, o qual consiste em caminhadas com os sujeitos da pesquisa pelos lugares onde vivem, enquanto relatam sua história de vida nestes lugares. A postura adotada para a realização dos procedimentos de coleta inspirou-se na abordagem etnográfica, atentando-se pra as peculiaridades de uma etnografia contemporânea. Para a apresentação dos dados foi escolhida a forma de narrativas de personagens, fazendo-se um paralelo com a história de Lewis Carroll Alice no país do espelho (ou Alice através do espelho e o que ela encontrou por lá), e cotejando-se com observações da pesquisadora. A análise dos dados teve inspiração na análise literária e na escrita etnográfica, ou seja, articulando os momentos de estar lá (no campo da pesquisa) e de estar aqui (de volta à universidade)...

Medical Identity Theft in the Emergency Department: Awareness is Crucial

Mancini, Michelino
Fonte: Department of Emergency Medicine, University of California, Irvine School of Medicine Publicador: Department of Emergency Medicine, University of California, Irvine School of Medicine
Tipo: Artigo de Revista Científica
Português
Relevância na Pesquisa
36.08%
Medical Identity theft in the emergency department (ED) can harm numerous individuals, and many frontline healthcare providers are unaware of this growing concern. The two cases described began as typical ED encounters until red flags were discovered upon validating the patient’s identity. Educating all healthcare personnel within and outside the ED regarding the subtle signs of medical identity theft and implementing institutional policies to identify these criminals will discourage further fraudulent behavior.

Anticipated Guilt and Ethical Consumption: The Moderating Role of Consumers’ Socially Responsible Consumption Behaviour

Spence, Sabrina
Fonte: Brock University Publicador: Brock University
Tipo: Electronic Thesis or Dissertation
Português
Relevância na Pesquisa
36.42%
Recent research in the marketing literature has indicated that, while consumers’ interests in ethical products are growing, demand for such products still remains weak. Previous research has indicated that anticipated guilt can have a positive effect on ethical consumption. Thus, the objective of the current study is to investigate the moderating role of consumers’ socially responsible consumption behaviour (SRCB) on the relationship between anticipated guilt and ethical consumption. Specifically, the current study hypothesizes that, when viewing a guilt ad, high (vs. low) SRCB individuals will generate higher, ethical purchase intentions, willingness to pay an ethical premium, and attitudes toward an ethical brand. The findings from the two experimental studies indicate that, when viewing a guilt ad for an ethical product, high SRCB individuals are willing to pay a higher ethical premium and generate more favourable brand attitudes than low SRCB individuals. However, when viewing a non-guilt ad, high SRCB individuals did not differ from low SRCB individuals in their willingness to pay an ethical premium or brand attitudes. Further, consumers’ socially conscious self-identity was explored as a mediator of these effects. By understanding the moderating role that SRCB plays in the relationship between anticipated guilt and ethical consumption...

The Experiences of Cuban American Women Attending a Hispanic Serving Institution and the Influences on Identity Development

Owles, Veronica Lynn
Fonte: FIU Digital Commons Publicador: FIU Digital Commons
Tipo: Artigo de Revista Científica Formato: application/pdf
Português
Relevância na Pesquisa
36.16%
The purpose of this study was to gain an understanding and gather insight into the experiences of Cuban American women attending a 4-year, public, Hispanic Serving Institution and how those experiences influenced their identity development. This was accomplished by conducting in-depth interviews and focus groups with 12 self-identified Cuban American women who were classified as sophomores, juniors, seniors, or graduate students. All of the participants had attended Florida International University for at least 1 year. The women had varying degrees of on and off campus academic and campus involvement activities. Participants were asked about six topics: (a) family, (b) cultural influences, (c) gender, (d) ethical and moral development, (e) education, and (f) ethnic identity. Based on the coding of the data provided by the participants, several interconnected themes emerged including the importance of family, familial support, cultural pride, expected gender roles, core values, decision making, biculturalism, and the value of attending a Hispanic Serving Institution. These themes were found to be all related to the identity development of the participants. It was found that looking at identity through a multidimensional lens is essential. Looking at personal growth and development through anthropological...

Corporate ethical identity as a determinant of firm performance : a test of the mediating role of stakeholder satisfaction

Berrone, Pascual; Surroca, Jordi; Tribó, Josep A.
Fonte: Springer Publicador: Springer
Tipo: Artigo de Revista Científica Formato: application/pdf; text/plain
Publicado em /11/2007 Português
Relevância na Pesquisa
66.43%
In this article, we empirically assess the impact of corporate ethical identity (CEI) on a firm’s financial performance. Drawing on formulations of normative and instrumental stakeholder theory, we argue that firms with a strong ethical identity achieve a greater degree of stakeholder satisfaction (SS), which, in turn, positively influences a firm’s financial performance. We analyze two dimensions of the CEI of firms: corporate revealed ethics and corporate applied ethics. Our results indicate that revealed ethics has informational worth and enhances shareholder value, whereas applied ethics has a positive impact through the improvement of SS. However, revealed ethics by itself (i.e. decoupled from ethical initiatives) is not sufficient to boost economic performance.

Being Riveted to Oneself: Shame and Personal Identity

Montes Sánchez, Alba
Fonte: Universidade Carlos III de Madrid Publicador: Universidade Carlos III de Madrid
Tipo: info:eu-repo/semantics/conferenceObject; info:eu-repo/semantics/article Formato: application/pdf
Publicado em 04/03/2011 Português
Relevância na Pesquisa
36.3%
In Shame and Necessity, his brilliant book on the ethics of the Ancient Greeks, Bernard Williams performed a detailed and intriguing analysis of an emotion that, up to then, had been given little merit in connection to morality. Arguing with his former professor, E.R. Dodds, and picking up on a distinction between "shame cultures" and "guilt cultures" drawn by American anthropologist Ruth Benedict, Williams contended that some features of shame allow us to make sense of our ethical outlook in deeper and more meaningful ways, than guilt, which is assumed to be the "superior" moral emotion, Interestingly, in William’s view, this is so because of the special link between ethical judgement and personal identity that underlies shame. This paper will focus on personal identity issues connected to shame. Taking a narrative theory of identity as the starting point, I will explore how in shame the ongoing narrative breaks down and a reassessment of the self takes place.; II Workshop on Identity, Memory and Experience. Getafe (Spain), March 1-4th, 2011

Corporate ethical identity as determinant of firm performance : a test of the mediating role of stakeholder satisfaction

Berrone, Pascual; Surroca, Jordi; Tribó, Josep A.
Fonte: Universidade Carlos III de Madrid Publicador: Universidade Carlos III de Madrid
Tipo: Trabalho em Andamento Formato: application/pdf
Publicado em /04/2005 Português
Relevância na Pesquisa
46.35%
In this article, we empirically assess the impact of the Corporate Ethical Identity (CEI) on the firm's financial performance. Drawing on formulation of both normative and instrumental stakeholder theory, we argue that firms with a strong ethical identity achieve greater degree of stakeholder satisfaction, which in turn, positively influence the firms' financial performance. We further analyze two different dimensions of the CEI of firms: corporate revealed ethics and corporate applied ethics. Our results indicate that while revealed ethics has informational worth and enhance shareholder value, applied ethics has a positive impact through the improvement of stakeholder satisfaction. However, revealed ethics by itself (i.e. decoupled from ethical initiatives) is not sufficient to boost economic performance.

The soldier's dilemma: using decision theory to explain American War crimes

Stitt, Orrin G.
Fonte: Monterey California. Naval Postgraduate School Publicador: Monterey California. Naval Postgraduate School
Formato: xiv, 51 p. : ill.; 28 cm.
Português
Relevância na Pesquisa
36.03%
MBA Professional Report; This project explores identity modeling as an observable and quantifiable indicator of the rational foundations of apparently inconsistent behavior. A model of rational choice is presented in which behavior is the product of (a) feasible alternatives, (b) available information (c) ethical identity, and (d) social setting - all of which are subject to change as the given situation is played out. This model is developed and then applied in two cases. The first is the movie Under Suspicion, tracing the decisions of Henry Hearst, the prime suspect in a murder case. The second is the account of the Tiger Platoon, a special operations unit during the Vietnam War - documented in the book Tiger Force. The model has good explanatory power for understanding apparently inconsistent and irrational behavior. To this end, rational choice models are useful in understanding human behavior, especially in stressful environments such as police interrogations and combat. This study is a contribution to a research agenda that aims first to understand criminal behavior in wartime, and ultimately to identify means to prevent it.

Canadian Identity during the First World War

Erickson, Kathryn; Sheedy, Jordan; Sinclair, Karlee
Fonte: Quens University Publicador: Quens University
Tipo: Outros
Português
Relevância na Pesquisa
36.25%
Using a variety of sources, historical thinking concepts, activities and assignments, these lessons allow for students to use primary sources as significant pieces of evidence in furthering their understanding Canadian identity, citizenship and heritage. To establish Historical Significance, students will use their own critical thinking skills to determine whether or not Billy Bishop should be considered a hero. Considering Canadian inventions as Evidence, students will work to consider what makes something important in history and how to represent that knowledge. They will explore the shaping of Canada's identity with the establishment and contributions of the National Hockey League and how it continues to develop a sense of pride, unity, and comradeship over the course of time. Using the Group of Seven's artwork, students will examine the cause and consequences of their paintings and to explore how this group has been a culturally driven influence on Canada's identity. Using music popular during World War I students will explore the different historical perspectives of various groups throughout Canada at the time. Through examining propaganda posters students will consider the ethical issue of food and the value Canadians places on the lives of soldiers and civilians during World War I.; Historical thinking resource pack of 6 history lesson plans for Queen's University Faculty of Education B.Ed. course: Intermediate-Senior History.

Changing Perceptions of Canadian Identity

Campbell, Jeremiah; Kuindersma, Lindsay; Kuindersma, Catherine
Fonte: Quens University Publicador: Quens University
Tipo: Outros
Português
Relevância na Pesquisa
36.33%
Through the big six historical thinking concepts, students will tackle the issue of Canadian identity today by examining the past. First, they will examine how Canada’s identity has been formed through different Canadian events: the Acadian expulsion and the formation of the Numbered Treaties with First Nations bands. These will examine the changing relationship between different groups in Canada using the concepts of ‘Historical Significance’ and ‘Historical Perspective.’ Secondly, students will examine different historical interactions between Canada and the United States: the Vietnam War and the death of Herbert Norman. Students will examine how Canada’s relationship with the United States has shaped Canadian identity using ‘Cause and Consequence’ and ‘Ethical Dimension’ approaches. Finally, students will examine the concept of Canadian identity itself. By using ‘Continuity and Change’ and ‘Evidence,’ students will analyze Canadian identity: how Canada has formed its identity and how Canada tries to protect it.; Historical thinking resource pack of 6 history lesson plans for Queen's University Faculty of Education B.Ed. course: Intermediate-Senior History.

What do you mean by "teacher"?psychological research on teacher professional identity

Tateo,Luca
Fonte: Associação Brasileira de Psicologia Social Publicador: Associação Brasileira de Psicologia Social
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/08/2012 Português
Relevância na Pesquisa
36.03%
Teacher Professional Identity is today an autonomous theoretical construct. The paper explores the dimensions of TPI stressed in psychological and educational research, presenting different answers provided to questions such as: Which dimensions have been taken into account to define what a teacher is? The image of teachers actually emerging from literature analysis points out vectors of tension between "mainstream" Social Representations of teacher and everyday experience; between different perceptions of TPI; between established practices and innovation in teaching; between technical rationalist assumptions and lived experience of teachers' job, involving ethical and emotional nature of teaching; and, definitely, between "reality-as-it-is" and "reality-to-be" in teaching. These questions are closely connected to the wider social debate on the future of education. Asking what a teacher is also implies questions about what a "good" teacher is, what should be and, consequently, what are the role and the Social Representations of teachers in society.

BELONGING FEELINGS AND IDENTITY OF ADOLESCENTS AT RISK SITUATION IN BRASÍLIA; PERTENCIMENTO E IDENTIDADE EM ADOLESCENTES EM SITUAÇÃO DE RISCO DE BRASÍLIA

Ampuro, Deise Matos do; Alces, Paola Biasoli; Cárdenas, Carmen J.
Fonte: Universidade de São Paulo. Faculdade de Saúde Pública Publicador: Universidade de São Paulo. Faculdade de Saúde Pública
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; ; ; ; Formato: application/pdf
Publicado em 19/04/2004 Português
Relevância na Pesquisa
36.03%
Social projecta lo assist adolescente at risk situation need to pay particular attention to lhe belonging culture that is shared by them. This paper aims to present data from 21 care institutions and 48 adolescents at risk situation assisted by programs from the Administrative Regions of Brasília – Taguatinga and Ceilândia –, Federal District, Brazil. It proposes characterizing the institutions’ social and ethical commitment and identifying characteristics of the adolescents’ representations of personal, family and social belonging that can contribute to their identity constitution. We believe that these system indicators favor the constitution of social-affective supporting networks that promote health. The data were analyzed in an integrated model with descriptive statistic aspects, quantitative-interpretative analysis, and content analysis by meansof the Sof~ware ALCESTE.; Este artigo apresenta resultados parciais de uma pesquisa sobre pertencimento e identidade de adolescentes em situação de risco da cidade de Brasília. Esta pesquisa, que está em desenvolvimento, objetiva tanto explorar a visão dos adolescentes sobre pertencimento quanto discutir as relações entre pertencimento e identidade no contexto de instituições de atenção ao adolescente em termos de suas fronteiras éticas e conceitos pedagógicos. Para isso...

A non-represing model of identity grounded in the genre of oral auto/biography by women

Barát, Erzsébet
Fonte: Thesaurus Editora Publicador: Thesaurus Editora
Tipo: info:eu-repo/semantics/article; info:eu-repo/semantics/publishedVersion; ; Formato: application/pdf
Publicado em 19/11/2010 Português
Relevância na Pesquisa
36.15%
My paper is an attempt at the theorisation of identity from a materialist feminist perspective, drawing on the oral life narratives of Hungarian women. I would like to contribute to the ongoing debates on the limits and value of identity politics for feminist political and ethical objectives. In my view identity is a discursive construct that is never finished but aspires to momentary cohesion. The basic social conditions for such a Self is multiplicity and equivalent relations of power. Such a non-repressive model entails two major changes to exclusionary conceptualisations of identity. One is the recognition of the connectedness of the Self to the Other, that is the intersubjective nature of the Self. The other is difference, heterogeneity within the Self that is the condition for the former. As a discursively mediated practice of telling a life, auto/biography is understood to be the narrative site for making sense of the Self. Its major function is to construct a coherent Self out of the heterogeneous socio-cultural positionings available at any particular moment of telling. This sense of temporay coherence is achieved through the articulatory practices of the genre, that is, through the narrative device of emplotment. My data consists of eight life-span narratives shared with me by eight woman friends of mine. I analyse one of them...

Universality and the Deconstruction of Identity

Skempton,Simon
Fonte: Centro de Estudos Humanísticos da Universidade do Minho Publicador: Centro de Estudos Humanísticos da Universidade do Minho
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/01/2012 Português
Relevância na Pesquisa
36.45%
This paper argues that the critique of identitarian thinking to be found in the works of Derrida and Levinas entails, contrary to their frequent portrayal as relativists, a form of universalism. Universality is reconceived as the transcendence of identity as such rather than as an ultimate identity that subsumes all others. Derridean deconstruction is shown to involve a critique of a homogenizing ethnocentrism, whether in the form of a particularistic closed identity or an imperialistic universalization of a particular identity. It is claimed that deconstruction is a quasi-transcendental critique that reveals the disjunctive non-identity within any identity. This makes possible the ethical relation as an opening of identity to the other, which is the singularity of the other person, not another culture or identity. Levinas claims that such an opening is the basis of universality, universality understood in terms of practical ethical relations rather than in terms of ideality. The singularity of the other takes the form of a disjuncture in any given identity. The deconstructive opening up of identity makes possible the unconditionality of an ethical imperative that goes beyond all particular determinate situations and contexts.

Being thought from beyond our borders: Towards ethical global citizenship

Meylahn,Johann-Albrecht
Fonte: Verbum et Ecclesia Publicador: Verbum et Ecclesia
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/01/2009 Português
Relevância na Pesquisa
36.11%
This article is a response to the challenge of global citizenship in an age of global crisis. Citizenship has to do with where one feels 'at home', namely the space that gifts identity and life. What kind of narrative is necessary to transform global space into a home from where we can go beyond our borders to embrace the other in multidisciplinary research or interfaith praxis? The different models for multidisciplinary research¹ are made possible by the idea that research seeks that which is beyond its borders. This search could be a common space where the different traditions can accommodate one another, but it is not a home. The dominant discourse of this common space is to seek commonality and identities across borders while being aware of but ignoring differences - identity at the expense of differences. A home founded on identity at the expense of difference will always exclude. Theology can either be interpreted as thinking beyond the borders toward the Divine, or the Divine thinking us. The Exodus, the Incarnation and the Cross are all narratives of the Other crossing borders, liberating from boundaries, deconstructing the laws and norms that exclude. The religious traditions of these sacred narratives have something to offer...

Bioethics and professional identity: the healthcare worker's construction of the experience of him/herself¹

Ramos,Flávia Regina Souza; Ó,Jorge Ramos Do
Fonte: Interface - Comunicação, Saúde, Educação Publicador: Interface - Comunicação, Saúde, Educação
Tipo: Artigo de Revista Científica Formato: text/html
Publicado em 01/01/2010 Português
Relevância na Pesquisa
36.28%
This study approaches bioethics as discourse inside broad cultural changes and also in its growing impacts on the constitution of the healthcare professional's identity. Two theses, based on Giddens' theoretical framework, are presented. The first is that bioethics potentially is an abstract system that is capable of producing reflection and of organizing the experience and the subjective identity project of the healthcare worker; the second states that the ethical/bioethical education of the healthcare worker is inseparable from a set of pedagogical devices that relate work and formal education in "modes of being professional". Professional identity is discussed in the context of the decentralization of the modern subject and new notions of personal identities, as well as within pedagogical devices that are strongly aligned with the political and technical demands and configurations of concrete work scenarios, capable of defining the moral/ethical potential of the formal education offered.