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Social Responsibility: Reality and Illusion?

David, Fátima; Abreu, Rute
Fonte: Escola Superior de Tecnologia e Gestão da Guarda, Portugal Publicador: Escola Superior de Tecnologia e Gestão da Guarda, Portugal
Tipo: Artigo de Revista Científica
Português
Relevância na Pesquisa
66.33%
Constant concern of organizations for the business excellence has the main objective of quality relationships and economic, social and environmental sustainability. In this context the social responsibility concept appears as form of the activity of the organization in such way that turns it partner driving and co-responsible for the local, national and multinational development. In this sense, business should help to resolve social problems generated or not from its activity. The objective of profit maximization and organization survival passes. More and more, in the perspective of the society, the organization should have well behaviour and sustainable development that increase the corporate social responsibility (CSR). Being socially responsible is a condition, jointly with being productive, profitable and competitive, so that the business contributes to the society development. It is evident that the organizations are forced to adapt to a new business concept in that stop being mere manufacturing for become small communities evaluated by whole society, in that the people's attention saw each other so much for the products quality as for the social attitudes and behaviours. Thus, social responsibility it is a reality or an illusion? Because human life is the beginning and the ending of everything...