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Resultados filtrados por Publicador: 5th International Conference on Services Management, Institute for International Management and Technology, New Delhi, India

“Market structures, strategy and innovation in services. A study applied to the tourism sector”

Carvalho, Luisa M.C.,; Sarkar, Soumodip
Fonte: 5th International Conference on Services Management, Institute for International Management and Technology, New Delhi, India Publicador: 5th International Conference on Services Management, Institute for International Management and Technology, New Delhi, India
Tipo: Aula
Português
Relevância na Pesquisa
17.748511%
Pursuing an innovation strategy is fundamental in the arsenal of firms to compete in global markets with differences in the innovation capability explaining to a large extent differences across economic performances and welfare (Fagerberg, 2005). Yet the innovation process is still not well understood or explained, and it remains important to know which strategies firms should pursue to develop new products and the way the outcomes of those decisions play out in the market place. Adding to our yet incomplete understanding of innovation and the way it works through firm outcomes, is an greater incomprehension of innovation in service sector (European Commission, 2004; Fagerberg, 2005; Gronröös, 1990; United Nations, 2004). This is ever more important given the essential role that the service sector plays, especially in more developed economies. The heterogeneity of this sector is one of the factors which creates difficulties, particularly in the tourism sector. The objectives of this paper are two fold – first we discuss innovation in the service sector, especially in tourism, an area little understood and analyzed in the context of innovation. Secondly, we apply the diagnostic test of the integrated model of innovation (Sarkar 2005...