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Environmental sustainability as a dimension of corporate social responsibility: the case of CGD - Caixa Geral de Depósitos / Portugal

Coelho, M. P.; Filipe, J. A.; Ferreira, Manuel Alberto M.
Fonte: Progress IPS LLC Publicador: Progress IPS LLC
Tipo: Artigo de Revista Científica
Publicado em //2011 Português
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According to the 2001 European Commission Green Paper, Social Responsibility conceptualization is associated with the idea of companies deciding, in a voluntary base, to contribute for a fair society and a cleaner environment. The tradition of social intervention in Portugal remounts to the century XV and the foundation of the Mercies. However, environmental goals were never proposed as fundamental objectives in the positioning of corporate social responsibility, given the delay of the industrial development. In spite of the tradition of practice, in informal way, of social protection by the companies of larger dimension, the appearance of “social responsibility” as an autonomous management theme, took, to some enterprises, the interest in environmental subjects, crossing a paternalist vision that put the accent in the relationships with the workers. The CGD is an example of this posture. In 2009, adhered to the Environmental Program of the United Nations for the Finance Sector (UNEP FI) becoming the first Portuguese bank to do part of this program. UNEP FI reflects the recognition of the role of this sector in the promotion of Sustainable Development: market intermediation processes have effects on investment programs and, in indirect way...